hello.

My name is Win Kwok and I am a user experience art director based in London. Over the past 10 years I have developed online solutions for leading agencies such as AKQA and Saatchi & Saatchi and have gained solid start-up experience - building multimillion dot.coms such as Betfair and mydeco from the ground up.

My aim is to create products that are simple and easy to use whilst engaging the consumer in a way that is unique to the brand. I'm obsessed with innovation, craft and quality and I love working with people who feel the same.

If you'd like to hear more about my work, please drop me a line and say hello.

Get in touch.

Win Kwok
win@winameena.com +44 7976 352027

work.

Pampers

Developed for Saatchi & Saatchi

My role: concept, art direction, design, video shoot, photo-shoot.

Worked on various briefs for Proctor & Gamble in the reinvigoration of the Pampers' online brand. Projects included a concept for a Pampers village which blends personalised information feeds, social networking and extends the Pampers brand into radio and web-tv.

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Pampers launched a new technology called 3-Way-Fit; a nappy that allows little ones to move with more freedom because it adapts to a their shape. Developed concept for a "little movers gallery" where the winning little mover could win a years supply of Pampers. The insight is that all babies move in different ways during mobile development and this difference should be celebrated, whether they are shuffling, rolling or bouncing.

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